An Assocham-PwC study on online shopping shows that online shoppers spend around Rs 6,000 per year currently. In 2014, the total number of consumers who bought online was around 40 million and in 2015 the number is expected to increase to 65 million. E-commerce industry in India is valued at around Rs 108,167 crore ($17 billion) and is expected to reach $100 billion mark or Rs 636,281 crore in five years.
Assocham Secretary General, D S Rawat, said that major growth in ecommerce will come from smartphone and tablet shoppers. He further states that even at the wake of 2015, mobile shopping accounted for 11 per cent of the total sales of e-commerce and is expected to reach 25 per cent by 2017. Maximum e-commerce transactions take place in travel and tourism sector. Around 75 per cent of the sector’s business is done through e-commerce.
Indian e-commerce behemoth Snapdeal’s CEO, Kunal Bahl, has said that 70 per cent of purchase on their site is taking place through mobile and tablet shopping. Bahl expects this percentage to increase to 90 per cent in the coming two years. In fact, eBay has also witnessed a similar trend as sales through mobile shopping from its site have increased 30 folds in just one year time.
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